Jul 06
2022

Common Perceptions Here are some concepts many people agree on: Routine kills creativity, spontaneity sparks it. Routine is a prison for the mind, spontaneity sets it free. Creatives follow a muse, not a schedule. Yet, the above is not true.…

Jun 08
2022

Attitude and Intentions What first comes to mind when you think of what design means? “For many people, the word conjures up thoughts of creativity, products, architecture, graphics, or simply the way something looks or functions.” [From the Design Council]…

May 02
2022

At school, we’re taught how to write ‘properly’. Delete contractions and colloquialisms. Don’t start sentences with ‘and’ or ‘because’. Use longhand instead of abbreviations. Eradicate exclamation marks and quash questions. Don’t address your audience using the first or second person.…

Apr 05
2022

A Deeper Look to find Balance It is well-accepted that ill mental health can cost the individual their income, as well as the burdens of the conditions itself (https://bmcpsychiatry.biomedcentral.com), whilst also impacting the economy in the loss of productivity (among…

Mar 01
2022

The Tokyo example For success in the modern world, journalist and author Derek Thompson (https://twitter.com/DKThomp) urges the ambitious find their niche, instead of focusing on netting the largest possible audience. Thompson explains this concept through his Tokyo example: But in Tokyo,…

May 17
2021

Five Times When Data is Not Your Friend   While digital data has become an increasingly important part of our lives (also used to improve organisational systems/decisions), there are times when data is not your friend. Read on to learn…

May 03
2021

Targeting Your Marketing Communications As a business owner or marketer, are you employing the optimal methods of communication to best reach your target audience? While there are several communication tactics available such as social media marketing, traditional advertising, content marketing…